Building client relationships: Why the 'human angle' matters in QA
Talk of automation is becoming more prevalent within the software testing industry with more and more solutions to automate processes in both development and testing. So, it's easy to assume that when it comes to quality assurance (QA), the human element is disappearing.
But that's not the case.
The secret ingredient that makes QA processes so valuable is the human factor.
Here are some reasons why building client relationships and integrating the human angle are vital aspects of the QA testing process.
A flexible testing service partner
No matter the size of the project, QA provides the best results when accompanied by trusting client relationships. Rarely do successful projects go in a straight line. More often than not, the approach needs to be modified to accommodate the project needs, especially as the software evolves.
Automation is great for linear and predictable scenarios. Humans, however, offer communication and flexibility.
A good QA testing partner can identify the best way to work with each development team by:
- Planning set up. This means reviewing available requirements and existing QA assets to check for gaps or inconsistencies. Testers check the essential features of your application or software. They execute the test cases and create reports by hand.
- Customizing solutions. Running a customized QA process is far better than running general off-focus operations. Each client relationship is unique, with needs driven by specific goals that provide value to the project.
- Measuring and learning. Measuring the performance of your QA process is the only way to improve the results you'd like out of it. By focusing on collecting quality insights and identifying key metrics, these can then be used to impact strategic business decisions.
Working with a QA provider who can identify your needs in terms of culture and skillset will be better able to find the best approach to suit any scenario. And this will help achieve quality output within your budget and timeline.
Testing with a human touch
The human angle also comes hand in hand with a shift in priorities where QA is concerned. In the past, those working in this area were primarily focused on the product's functionality, whereas now, their main aim is to speed the development process and smooth out the experience for the end-user.
This comes from a dynamic and open relationship with a testing partner through:
- Working with clients and suggesting the best solution for their problems.
- Establishing trust and respect with the right communication style.
- Responding quickly to issues to ensure metrics align with goals.
Establishing positive client relationships helps businesses identify their quality issue and getting the right strategy in place for each project. The human angle is about making people feel better while meeting their unique success metrics.
Building unique client relationships
In today's market, the average consumer will only give you one single chance to "get it right". QA ensures the best possible product for your customers by checking multiple times for any errors, weaknesses, and points of failure.
But it's clear to see that the human factor plays an essential role in this process.
A strong client relationship establishes positive differentiation through collaboration, communication and a personalized level of flexibility. It's all about mutual respect.
If you'd like to find out more about our process and how we build our client relationships, contact us.